Introduction to Salesforce

Salesforce is a cloud Software as a Service (SaaS) company that specializes in Customer Relationship Management (CRM).

Table of Contents

What is Software as a Service (SAAS)​?

Software as a service (or SaaS) is a way of delivering applications over the Internet-as a service. Instead of installing and maintaining software, you simply access it via the Internet, freeing yourself from complex software and hardware management.

SAAS is also known as Web-based software, on-demand software, or hosted software.

A few benefits of SAAS:

  • Multi-tenancy model
  • Automated provisioning
  • Single Sign On
  • Subscription based billing
  • High availability
  • Elastic Infrastructure
  • Data Security
  • Application Security
  • Rate limiting/QoS
  • Audit

What is Customer Relationship Management (CRM)?

CRM is defined as customer relationship management and is a software system that helps business owners nurture their relationships with their clientele. A CRM also assists with organization, efficiency, time management, and impressing clients every step of the way.

CRM is a technology for managing all your company’s relationships and interactions with customers and potential customers. It is a platforms built to manage marketing, sales, customer service, and support, all connected to help companies work more effectively.

A few advantages:

  • Connect Your Business Silos.
  • Make Improvements To Your Bottom Line.
  • Identify And Categorize Leads.
  • Increase Customer Lifetime Value.
  • Offer Better Customer Support.
  • Improve Products And Services.
  • Be Ready For Whatever’s Next.

Why is Salesforce so Popular?

Salesforce is a great platform providing incredible opportunities for businesses of all types and sizes.

  • Advanced data organization – make the data accessible across all departments within a company.
  • Efficient Pipeline & Time Management – Automate, Set process, work flows, engage/ re-engage Customers

  • Advanced Analytics Tools – empower marketers, sales, and data analysts to establish intelligent customer interaction

  • AppExchange Ecosystem – access thousands of verified applications to expand the platform’s functionality

  • Flexibility and Customization – broader applicability to a varied range of companies and businesses

  • Cloud of Trust – complies with security and government regulations worldwide, such as TRUSTe, TUV Certificate, PCI DSS Compliance, ISO 27001 Certification, etc

Salesforce as a career?

3.3 million new jobs are predicted to be created in the Salesforce economy by 2022.

  • Skills Shortage
  • Entry Level Programs
  • Niche Skills
  • DevOps
  • Sales Roles
  • Flow
  • Freelancing

Various Job Profiles:

  • Technical Architect

  • Salesforce Consultant

  • Salesforce Project Manager

  • Salesforce Business Analyst

  • Salesforce Developer, etc.

Get started with Salesforce?

  • Sign up for an account to continue. –For training you can start with free trials.

  • Learn by Implementing – The best way to learn is by doing. With free salesforce trial, we can demonstrate all the features by coding and configuring.

  • Begin your salesforce journey with me – Subscribe to my Youtube Channel. I will be publishing videos on Salesforce regularly.

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